Design is not Appearance
Design is not appearance, but a way of thinking about information and conveying ideas to others. That’s really what I do. I am so interested in having ideas. That idea that your role in the culture is to inform and delight is so sweet. Not to persuade, not to persuade!
— Milton Glaser, 27 Jun 2020
From the interview Design is Not Appearance: My Interview with Milton Glaser