Author: Walter Reuther

Brief Info: American leader of organized labor and civil rights activist

Years Lived: 1907-1970

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Walter Reuther and the Ford Robots


Walter Reuther, the pioneer UAW organizer, told the story of a conversation with a Ford executive who was showing Reuther his new factory robots. “How are you going to collect union dues from all these machines?” he asked. Reuther said he replied, “You know, that is not what’s bothering me. I’m troubled by the problem of how to sell automobiles to them.”

From the book WTF: What's the Future and Why It's Up To Us

— 1968

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