Your company’s purpose is its north star

It’s never been more essential for CEOs to have a consistent voice, a clear purpose, a coherent strategy, and a long-term view. Your company’s purpose is its north star in this tumultuous environment. Putting your company’s purpose at the foundation of your relationships with your stakeholders is critical to long-term success.

— Larry Fink, 2022

From the letter Letter to CEOs from Larry Fink in 2022